Custom Web
Susul, follow up your customer
Susul helps freelancers keep track of client follow-ups and invoices that are easy to forget, so no revenue is lost due to missed follow-ups.
Roblico builds automation systems, agentic AI, and custom web platforms for companies where manual work is the bottleneck.
Four practice areas, each born from a real class of problem we kept encountering.
We map your manual workflows and replace the repetitive steps with systems that execute without human intervention, consistently, every time, at any volume.
Bespoke web applications built around how your team actually works, not forced into an off-the-shelf template. From internal tools to customer-facing platforms.
Audit your current stack, identify the root causes of inefficiency, and chart a pragmatic path forward. Useful even if you don't continue to build with us.
AI agents that reason, decide, and take multi-step actions across your tools, resolving support tickets, qualifying leads, generating documents without a human in the loop.
About Roblico
Roblico started because we kept watching capable teams spend their days on tasks a machine could handle: copy and pasting between systems, chasing approval emails, assembling reports that nobody fully trusted by hand.
We're a small, focused team of engineers and systems thinkers. We work closely with clients to understand the real problem first, then build the smallest solution that solves it. Sometimes that's a two hour script. Sometimes it's a multi-agent orchestration layer. We'll tell you which upfront.
How it works
No black-box months. You can redirect at any point.
Start with discoveryWe map the problem space together. Where is time being lost? Where does data go dark? What's the actual bottleneck? Typically one week, with your team.
We design the system components, data flows, integrations, and boundaries. You review and approve before a line of production code is written.
Short, visible sprints. You see working software weekly. Scope can flex, no blackbox development phases, no surprises at handoff.
Full documentation, team training, and a 30 day support window. Your team runs it independently. We build for ownership, not dependency.
A few projects we can talk about.
Custom Web
Susul helps freelancers keep track of client follow-ups and invoices that are easy to forget, so no revenue is lost due to missed follow-ups.
Process Automation
Replaced a 4 person manual coordination workflow for a regional logistics firm. Orders now move from intake to confirmation without anyone copying them between systems.
Agentic AI
Multi-turn support agent that answers customer tickets inside their existing Zendesk setup and hands the hard ones to a human.
Yes. You don't need to be technical. We handle the technical translation. What we do need is someone who understands the business problem deeply and has access to the people doing the work. You don't need to know what an API is; you do need to know where your process breaks.
It depends on scope. A focused automation or AI agent: 3–6 weeks. A custom web platform: 6–14 weeks. A strategy audit: 1–2 weeks. We'll give you a realistic estimate after the first discovery call, not before, because estimates made before understanding the problem are usually wrong.
Projects start from IDR 4M for focused automations and scale with complexity. We price per project, you know the full cost upfront. Strategy audits are fixed-fee, IDR 3M–7M depending on scope, and always deliverable as a standalone, even if you don't build with us.
Yes. Full IP transfer on delivery. All code, credentials, infrastructure, and documentation transfer to you when the project closes. No ongoing licensing fees for what we built.
Almost certainly yes. We integrate with ERPs (SAP, Oracle, Odoo), CRMs (Salesforce, HubSpot), communication tools (Slack, Teams, WhatsApp Business), databases, spreadsheets, and any system with an API. If it exports data, we can connect to it.
Every project includes a 30 day support window at no extra cost. After that, optional maintenance retainers are available, but the goal is for your team to run it independently.
Contact
Tell us where time disappears, what breaks, or what you wish your tools could do. We'll respond within one business day.
There are a few things to fix: